The science is clear: to limit the catastrophic impacts of climate change, we must ensure warming does not exceed 1.5°C. The ambition is high but it’s achievable — and science-based targets give companies a roadmap for getting there. The telecom and ICT industries have an unprecedented opportunity to be at the very forefront of the transition to a net-zero economy — and it makes business sense.
Operators and vendors are realizing the importance of long-term commitments on climate action to harness the opportunities ahead and mitigate the risks. They are becoming serious about climate commitments and achieving real value through investing in the low-carbon transition but many are still behind.
Some of the benefits of pursuing a carbon-neutral strategy include:
- Demonstrate leadership: It is simply the right thing to do given climate change externalities
- Reduce Costs: By changing behavior on high emission activities like energy use and more efficient processes
- Good Marketing: Show your customers you care about the planet and have a social agenda
- Engage Stakeholders: By motivating and retaining staff and by demonstrating to investors that you are measuring, disclosing, and managing climate risks.
- Mitigate risks: Being proactive reduces the risk of being left behind when regulation is imposed.
Perhaps more than ever before, the world is witnessing tremendous innovation in wireless technologies, leading to significant changes in how humans and machines interact with one another. These new wireless and ICT technologies and the changes they support are generating exciting opportunities to address environmental impacts in a range of fields—from agriculture to utilities, to forest conservation, and beyond.
As my friend and advisor, Caroline Gabriel from Rethink Research put it: “Environmental challenges have reached the top of the agenda in the ICT industries, and the urgency is only highlighted by the pandemic crisis. Every stakeholder is looking for clear, practical, and objective guidance, so the launch of this important service couldn’t come at a better time.”
The mobile telecommunications industry has demonstrated leadership with a focus on investment, innovation, and efficiency; this has clearly resulted in substantial carbon reductions. For example, more than fifty mobile operators are now disclosing their climate footprint, energy, and greenhouse gas (GHG) emissions via the internationally-recognized CDP global disclosure system. The mobile industry aims at achieving net-zero GHG emissions in line with the Paris Agreement. Amazon, Google, and other giants are also pledging significant amounts to tackle the climate issue.
We at Maravedis decided to launch Greenwave Wireless Research precisely because we believe that technology can help the environment while making business sense. I invite you to download our manifesto that explains our vision for each part of the wireless and ICT ecosystems. We believe that wireless can go beyond reducing its emissions and become an enabler for protecting biodiversity, reducing costs, waste, and contamination, and helping us build a greener world post-COVID-19.
We will be featuring industry leaders through Green Talk interviews such as this very first one with Steven Moore, Head of Climate Action at the GSMA, which will be followed by many others from operators to NGOs and vendors.
What is your organization doing today to be among the climate leaders?
Contact us today to share your story!